SLSNZ - Marketing Manager

Auckland | Permanent, full-time

• Lead marketing and brand activity for one of Aotearoa New Zealand’s most trusted organisations

• Bring our purpose, impact and partnerships to life through compelling campaigns

• Shape audience engagement across brand, digital and promotional channels

Help tell the story of Surf Life Saving New Zealand

Every year, thousands of surf lifeguards and club members help keep people safe on Aotearoa New Zealand’s coastlines. Behind them is Surf Life Saving New Zealand (SLSNZ), providing the support, resources and national leadership that help our clubs and people make a difference.

We’re looking for an experienced and creative Marketing Manager to lead the delivery and continuous improvement of our marketing, brand and promotional activity.

This is an opportunity to strengthen the profile and reputation of an iconic organisation while helping more people understand, engage with and support our purpose.

About the role

Reporting to the General Manager Commercial and Marketing, you will translate organisational priorities into effective marketing plans, campaigns and brand initiatives.

You will:

• Develop and deliver integrated marketing plans and campaigns across key programmes, services and audiences

• Lead the stewardship and evolution of the SLSNZ brand, ensuring it is represented consistently and compellingly

• Bring our impact to life through strong storytelling, creative content and audience engagement

• Work with partners and agencies to deliver aligned campaigns and high-quality commercial activations

• Collaborate with fundraising, partnerships, communications, sport and operational teams

• Oversee the effectiveness of our digital channels, working closely with the Digital Marketing Executive

• Use audience insights and campaign data to evaluate performance and guide future activity

• Manage marketing priorities, budgets, suppliers and delivery timeframes

• Lead, coach and support the Digital Marketing Executive

• Identify opportunities to improve the reach, effectiveness and efficiency of our marketing activity

For full position description click here.

About you

You’ll be a strategic and hands-on marketing leader who combines creativity with strong commercial judgement and disciplined delivery.

You will bring:

• Demonstrated experience developing and delivering integrated marketing strategies and campaigns

• Strong brand-management and stewardship capability

• Experience working across digital marketing, audience engagement and campaign performance

• The ability to build effective relationships with partners, agencies and internal stakeholders

• Excellent communication and storytelling skills

• Strong planning, prioritisation and budget-management capability

• Confidence using data and insights to inform decisions and improve results

• Experience leading, coaching and developing others

• A collaborative approach and the ability to work effectively across a diverse organisation

Experience in partnership marketing, sponsorship activation, fundraising or a purpose-led organisation would be valuable.

Why join SLSNZ?

You’ll have the opportunity to shape how SLSNZ connects with members, volunteers, partners, supporters and communities—and to use your expertise in support of a purpose that matters.

You’ll join a passionate and committed team guided by our Kawa Tātaki - Respect, Integrity, Collaboration, Wellbeing and Fun. United through Kapa Kotahi, our commitment to working as one team.

Apply now

If you’re ready to bring together strategy, creativity and purpose to strengthen an iconic New Zealand brand, we’d love to hear from you.

Please apply with your CV and a cover letter telling us why this opportunity interests you.

Applications close Friday September 25th.